In our digital world, print materials still have a place in business marketing.
We live in a physical world and there are people that find it hard to trust businesses that exist solely online. The fear of the unknown, of who’s on the other end of the line, can keep people from thoroughly exploring online channels. There’s something about having a tangible piece of your business that reassures people that you are serious about your business. Customers value business cards, brochures and flyers as a resource about your business.
Not only do printed materials reach consumers that are not accessing the web, they serve to boost traffic to your online channels. Implementing both an online and offline marketing strategy creates a unique campaign that reaches all demographics, increasing your visibility. Use your printed materials to drive business to your website and social media pages where you can tell the story of your business in more detail for less money. QR codes are an excellent way to bridge the gap between your printed materials and web presence. When scanned with a smart phone, QR codes will direct you to a website homepage or promotional page.
Finally, printed materials are mobile in a way that is entirely different than online content. Yes, people can access the 
web almost anywhere these days, but to do so they still need to carry a laptop or smart phone. Printed materials however are their own entity; they stand independent of any tool. Business cards, for example are easy to carry, are branded with your logo and information and can be used for a number of purposes including doubling as a coupon. Placing your logo on print materials broadens your demographic, helping you reach a wide array of consumers.
Marketing is the backbone of your business. You have to draw people in before you can sell to them. In order to attract the greatest number of people make sure that you are using every strategy available, including the good old trustworthy business card.
